This Privacy Notice sets out how Liquid Delights collects and uses (processes) information about individuals (referred to as your “personal information”). Personal information is information that by itself is available to us and can be used to identify you. In this privacy notice, we describe:
- Who Collects Your Personal Information
- Type Of Personal Information That We Collect
- How We Use Your Personal Information
- How We Share Your Personal Information
- Other Information We Collect
- Marketing Preferences
- Your Rights
- How Long We Keep Your Information
- Other Important Information
You may be assured that we will treat all personal information as confidential and will not process it other than for a legitimate purpose. Steps will be taken to ensure that the information is accurate, kept up to date and not kept for longer than is necessary. Measures are also taken to safeguard against unauthorized or unlawful processing and accidental loss destruction or damage to personal information.
Since this notice contains important information, we encourage you to read it. Please use the links to access detailed information. Any questions about this Privacy Notice or requests in respect of personal information should be directed to sales@liquiddelights.co.uk in the first instance.
Who Collects Your Personal Information
Liquid Delights is responsible for collecting and processing personal information.
Whenever we refer to “we”, “us” or “our” in this notice, we mean Liquid Delights.
Type Of Personal Information That We Collect
We will hold and process data for day-to-day business processes and activities including the processing of your orders for the supply and sale of our products and services, to manage your account or to meet our Legal, Regulatory and Good Governance obligations and requirements (in particular in respect of anti-money laundering legislation). This list is not exhaustive and may be updated from time to time as dictated by business needs and legal and regulatory requirements.
If you do not provide the information that we request, we may not be able to provide you with the requested products or services.
Processing is as defined in the Regulations, but could include obtaining, recording or holding information or data.
Personal data is information which can identify you as a living individual.
We will collect personal information when you:
- Access our products and services
- Create an account
- Participate in a promotion, contest or attend an event
- Purchase one of our online stores or return something to us
- Submit a review or participate in a survey
- Communicate or interact with us via social media
- Contact us for assistance
- Submit an application for employment
- You try to sell us products or services
Some of this information we collect directly from you either in person or via a website, via email or telephone contact, via web chat, via Account Application and the Due Diligence Process or via social media.
The Personal Information we may collect from you explicitly includes the following:
- Name, date of birth, gender and country of residence
- Billing and shipping address
- Personal contact information such as email address, telephone number and mobile number
- Financial information (for Business customers only)
- Account details such as user name, password and unique user ID
- Payment information such as debit or credit card details; bank account details; PayPal User ID; and Amazon User ID.
- Photographic proof of age
- Your reviews about our products and services, information about your preferences and consumption habits
- Marketing communication and cookie preferences that you have given your consent
- Education and Employment history, salary expectations (for job applications)
- Details of your contact with us including recordings of any telephone calls
- Photographs and videos submitted by you or taken at one of our events
- Profile pictures and social media profile information that you have given your consent
- Information about another individual. If you disclose any personal information relating to other people to us or to our service providers in connection with our products and services, you represent that you have the authority to do so and to permit us to use the information in according with this Privacy Policy.
- Computer or device IP address
We also collect personal information about you from other sources. Such information from other sources may be:
- Information from credit references, court records of debt judgements and bankruptcies or that received as part of routine card verification (fraud prevention) checks.
- Social network information. When you use a social network login to access our services, you will share certain personal information from your social media account with us, for example, your name, email address, photo, list of social media contacts, and any other information that may be or you make accessible to us when you connect your social media account to your services account. The specific information transferred depends on your security settings and the privacy policy of your social media network.
- Joint marketing partners, when they share information with us that you have given consent
- Publicly available databases
When we receive personal information about you from different sources, we may combine or link that information. Linking different sources of information enables us to provide better customer support when you contact us and an overall better shopping experience.
Some of the personal data may be kept in paper files, while other personal data will be included in computerized files and electronic databases that have restricted and secure access.
How We Use Your Personal Information
We use data (including personal information of individuals) for the following purposes (the below also confirms the lawful basis we are relying on in each case):
| Purpose | As a supplier of the products and related services to process the personal data to the extent necessary as follows:We use the personal information we hold about you to accomplish and manage our business purposes and contractual relationships and or to comply with a legal obligation, including:To conduct data analysis, for example, to improve the efficiency of our services;To conduct audits, to verify that our internal processes function as intended and are compliant with legal, regulatory or contractual requirements;To monitor for fraud and security purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;To meet our legal, regulatory and governance obligations including as may be necessary for compliance;To consider ways for enhancing, improving, or modifying our current products and customer services;To identify usage trends, for example, understanding which parts of our services are of most interest to users;To determine the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users; andFor operating and expanding our business activities, for example, understanding which parts of our services are of most interest to our users so we can focus our energies on meeting our users’ interests. For our internal know-how and training |
| Order Processing | As a supplier of the products and related services to process the personal data to the extent necessary as follows:We use the personal information we hold about you to accomplish and manage our business purposes and contractual relationships and or to comply with a legal obligation, including:To conduct data analysis, for example, to improve the efficiency of our services;To conduct audits, to verify that our internal processes function as intended and are compliant with legal, regulatory or contractual requirements;To monitor for fraud and security purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;To meet our legal, regulatory and governance obligations including as may be necessary for compliance;To consider ways for enhancing, improving, or modifying our current products and customer services;To identify usage trends, for example, understanding which parts of our services are of most interest to users;To determine the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users; andFor operating and expanding our business activities, for example, understanding which parts of our services are of most interest to our users so we can focus our energies on meeting our users’ interests. For our internal know–how and training |
| Customer Service | As a supplier of the products and related services to process the personal data to the extent necessary as follows:We use the personal information we hold about you to accomplish and manage our business purposes and contractual relationships and or to comply with a legal obligation, including:To conduct data analysis, for example, to improve the efficiency of our services;To conduct audits, to verify that our internal processes function as intended and are compliant with legal, regulatory or contractual requirements;To monitor for fraud and security purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;To meet our legal, regulatory and governance obligations including as may be necessary for compliance;To consider ways for enhancing, improving, or modifying our current products and customer services;To identify usage trends, for example, understanding which parts of our services are of most interest to users;To determine the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users; andFor operating and expanding our business activities, for example, understanding which parts of our services are of most interest to our users so we can focus our energies on meeting our users’ interests. For our internal know-how and training |
| To provide you with Marketing Information and /or Information about our Products, Events or Services which may be of interest to you and manage such mailings. | If you as an individual contact us, or we contact you, we will use your personal information such as your purchase information and contact history to provide you with assistance and handle enquiries and complaints. We will engage in these activities to manage our contractual relationship with you as an individual, for our legitimate business reasons and/or to comply with a legal obligation. |
| As a supplier of the products and related services to process the personal data to the extent necessary as follows:We use the personal information we hold about you to accomplish and manage our business purposes and contractual relationships and or to comply with a legal obligation, including:To conduct data analysis, for example, to improve the efficiency of our services;To conduct audits, to verify that our internal processes function as intended and are compliant with legal, regulatory or contractual requirements;To monitor for fraud and security purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;To meet our legal, regulatory and governance obligations including as may be necessary for compliance;To consider ways for enhancing, improving, or modifying our current products and customer services;To identify usage trends, for example, understanding which parts of our services are of most interest to users;To determine the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users; andFor operating and expanding our business activities, for example, understanding which parts of our services are of most interest to our users so we can focus our energies on meeting our users’ interests. For our internal know-how and training | Our business purposes include legal, regulatory and governance obligations |
| Security of staff and premises (including the use of CCTV equipment) | Protecting its systems, staff and premises from being misused or the victim of any criminal activity |
Subject to applicable data protection law, we may share your personal information with your consent or as necessary to complete any transaction or provide any service you have requested. Sometimes the provision of data to one entity within our group may result in that data being accessible by all other members of our group. Reasonable endeavours are made to ensure that the data is only accessible by those with a need for access to fulfil the purposes set out above. We do not share your personal information with any third-party companies for marketing including our affiliates unless you have explicitly provided us with consent. We do not share your personal information with any third party outside of the European Union. The following are categories of recipients with whom we may share your data and for the reasons mentioned.
| Purpose | Basis for Sharing Information |
| Business Transactions, Legal, Regulatory and Law Enforcement | We use third-party service providers to process personal information on our behalf. This may include:Sub-contractors and other persons who help us provide our products and services,Companies and other persons providing services to us including those who provide customer support, web hosting (including cloud based) and data base server providers, social media platforms, customer data management and list enhancement companies, marketing agencies that host our events and promotions or other marketing initiatives, companies that fulfil product orders, warehouse management or coordinate mailings, delivery and courier companies, market research organisations, product and service reviews providersPayment processors, data analysis firms,Legal, and other professional advisors including our accountants and auditors,And where we enter into an engagement with a third party pursuant to which the data may be processed or shared by – with that third party, we will seek to enter into an agreement with that third party setting out the respective obligations of each party and we will endeavour to be reasonably satisfied that the third party has measures in place to protect the data against unauthorised or accidental use, access, disclosure, damage , loss or destruction. |
| Third Party Service Providers | Third-Party Service Providers |
Other Information We Collect
We and our service providers also may collect other information that does not reveal your specific identity or does not directly relate to an identifiable individual (referred to as “other information”). This may include:
- Server log files and environmental variables
- App usage data
- Information collected through cookies, pixel tags and other technologies
- Demographic information and other information provided by you that does not reveal your specific identity
- Information that has been aggregated in a manner such that it no longer reveals your specific identity
If we are required to treat other information as personal information under applicable law, then we may use and disclose it for the purposes for which we use and disclose personal information detailed in this Policy.
Other information may be collected in a variety of ways, including:
- Through your browser or device
- Through your use of one of our mobile apps
- Using cookies; Please read our Cookie Policy
- Using pixel tags and other similar technologies: Our websites may also provide us with information including details of the content you access and interact with. We use cookies and other technologies to collect information about your device browser and operating system, IP address links you click and pages you open, which we then use to tailor marketing messages. We will provide personalized services either with your consent or because we have a legitimate interest.
Marketing Preferences
- Unless you have told us not to, we will send you marketing information relating to products and promotions that we think will be of interest and relevant to you. If you change your mind and no longer wish to receive these communications, you can tell us at any time by contacting us at sales@liquiddelights.co.uk. If you have previously told us that you don’t want information on our products and promotions, we will continue to respect your wishes.
Your Rights
Data subjects in the European Union (or any jurisdiction with equivalent legislation to the European Union General Data Protection Regulation) have certain rights in respect of their personal data. We will respond to your requests consistent with applicable law. These rights are as follows:
- The right to be informed about our processing of your personal data
- The right to have your personal data corrected if it is inaccurate and to have incomplete personal data completed
- The right to object to processing your personal data
- The right to restrict the processing of your personal data
- The right to have your personal data erased (the ‘’right to be forgotten’’) – if you do not want to receive promotional emails you may inform us at any time by contacting us at sales@liquiddelights.co.uk
- The right to request access to your personal data and information about how we process your data
- The right to move, copy or transfer your personal data (“data portability”)
- Rights in relation to automated decision making including profiling
Should you wish to exercise your rights under the applicable data protection laws, please send such requests in the first instance to sales@liquiddelights.co.uk.
You have the right to complain to the Information Commissioner’s Office at www.ico.org.uk
In any case, in which a data subject chooses not to provide any personal data or where any of the rights set out are exercised to limit the processing of personal data, Liquid Delights may be unable to provide the relevant products or services, or there may be a restriction on the services which can be provided.
How Long We Keep Your Information
We retain personal information only for as long as needed or permitted in light of the purposes (as set out above) for which it was obtained and consistent with applicable law. The criteria which we use to determine data retention periods for your data include the following:
- Retention in case of an ongoing relationship: The length of time we have an ongoing relationship with you and provide the products and services to you (for example, for as long as you have an account with us or keep using the services);
- Retention by legal, regulatory and statutory requirements: Whether there is a legal obligation to which we are subject and where the data cannot be deleted for legal, regulatory or statutory reasons; or
- Whether retention is advisable in light of protecting our legal position: in the case of disputes and court claims (such as in the case of termination of employment)
- Others: In the absence of any statutory requirement, our retention policies will be proportionate and designed using a risk-based approach.
Any requests for further information about the continued processing of specific data and requests for the destruction of data should be made to sales@liquiddelights.co.uk
Other Important Information
If you have any questions, or concerns or require further information on how we control or process your personal information then we welcome you to contact us:
Email: Data Protection Officer – sales@liquiddelights.co.uk
Our last update to this privacy policy was on 21st May 2018. For every future update to our policy will communicate this to our customers via email.